You want to generate leads with your AdWords campaigns by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?


Google AdWords Fundamentals exam question 98:

You want to generate leads with your AdWords campaigns by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

  • The percentage of budget spent compared to how many forms were completed
  • How much you’ve spent on the campaign compared to the value of leads generated
  • The number of clicks that your ad received divided by the number of times that it showed
  • You can’t calculate return on investment for campaigns that are focused on online leads

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➤ Previous question:
Question 97:

One of your clients wants to know why a campaign went over the specified daily budget severeal days in a row. What would you explain to your client about how the AdWords system works?

➤ Next question:
Question 99:

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximise your client’s budget throughout all hours of the day?

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