Google AdWords Fundamentals question 99:
Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
- Pause the campaign to stop showing ads and accruing costs
- Change the ad delivery method from “Accelerated” to “Standard”
- Lower the daily budget amount
- Increase the maximum cost-per-click (CPC) bid
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You want to generate leads with your AdWords campaigns by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?