If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should: ...


Google AdWords Mobile Advertising exam question 1:

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

  • Go to „Campaign Exclusions“ from the Display Network tab
  • Enable Active View reporting
  • Create a placement inclusion for mobile apps
  • Create a Display Network campaign targeted to mobile apps

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Question 2:

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

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