Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?


Google AdWords Mobile Advertising exam question 2:

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

  • To receive reporting on basic usage analytics
  • To see which of an app’s new users came from recent advertising clicks or views
  • To have a single SDK to add to your app instead of one from each ad network
  • To have more control when communicating with each ad network

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