Which of the following is true about apps?


Google AdWords Mobile Advertising question 9:

Which of the following is true about apps?

  • Apps and mobile optimized sites are the same thing
  • Apps are more geared towards retention, loyalty and engagement
  • Once a user downloads an app, they are likely to return and engage with it
  • Apps are more geared towards acquisition purposes

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What two things can you track with AdWords out of the box without making any code changes to your app?

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What does a call extension let users do that call-only ads do not?

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