Which of the following is true about apps?


Google AdWords Mobile Advertising exam question 9:

Which of the following is true about apps?

  • Apps are more geared towards acquisition purposes
  • Apps and mobile optimised sites are the same thing
  • Once a user downloads an app, they are likely to return and engage with it
  • Apps are more geared towards retention, loyalty and engagement

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iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

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What is an app engagement ad?

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