What is an app engagement ad?


Google AdWords Mobile Advertising exam question 10:

What is an app engagement ad?

  • An app extension which shows a link to your app below your ad
  • A templated „engagement“ image ad which allows you to add more text or information to your ad
  • A customised ad shown to users who already have the app in order to drive them back to the app
  • An ad which uses cookies to appear to users who have already downloaded an app

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Which of the following is true about apps?

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