An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?


Google AdWords Search Advertising exam question 1:

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  • People located in Switzerland are searching using France-related words, like “hotels in Paris”
  • Swiss people are searching on Google for information about Switzerland
  • French people visiting Switzerland are searching on Google for information about Switzerland
  • People located in France are using Swiss-related words like “hotels in Switzerland”

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Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

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