Dynamic search ads would be most helpful for: ...

Google AdWords Search Advertising exam question 3:

Dynamic search ads would be most helpful for:

  • moving an ad’s position dynamically in whatever direction a person’s eyes are looking
  • a global, online clothing retailer that changes its inventory seasonally
  • a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
  • campaigns that need to reduce exposure on competitive keywords

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Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

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Your’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour”. You can use this information to: …

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