Your're reviewing the paid and organic search report for a client who runs a Maui snorkelling tour business, and you see that her business appears only in organic search for queries such as 'boat snorkelling tour' and 'beachside snorkelling tour'. You can use this information to: ...


Google AdWords Search Advertising exam question 4:

Your’re reviewing the paid and organic search report for a client who runs a Maui snorkelling tour business, and you see that her business appears only in organic search for queries such as „boat snorkelling tour“ and „beachside snorkelling tour“. You can use this information to:

  • increase the budget for all of her campaigns that contain these queries as keywords
  • create two separate ad groups focused on boat and beachside snorkelling and include these queries as keywords
  • lower the budget for all of her campaigns that contain these queries as keywords
  • increase the bids for the keywords that include the terms „boat“, „snorkelling“ and „beachside“

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