Google AdWords Search Advertising exam question 8:
Drew is selling maths textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
- The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the same auction
- The average amount charged each time someone clicks on his ad
- The projected maximum cost-per-click (max. CPC)
- The average amount needed to make the ad appear somewhere on the page
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