Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What's the final cost each time his ad is clicked?


Google AdWords Search Advertising exam question 8:

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

  • The average amount charged each time someone clicks on his ad
  • The projected maximum cost-per-click (max. CPC)
  • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
  • The average amount needed to make the ad appear somewhere on the page

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