Google AdWords Search Advertising exam question 9:
High quality ratings for an ad can:
- improve its position
- increase its average cost-per-click (avg. CPC) bid
- increase how often people click on it
- be achieved with an increase in bid
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Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and a CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?