Google AdWords Search Advertising exam question 9:
High quality ratings for an ad can:
- increase how often people click on it.
- increase its average cost-per-click (avg. CPC) bid.
- improve its position.
- be achieved with an increase in bid.
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Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and a CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?