High quality ratings for an ad can: ...


Google AdWords Search Advertising exam question 9:

High quality ratings for an ad can:

  • increase how often people click on it.
  • increase its average cost-per-click (avg. CPC) bid.
  • improve its position.
  • be achieved with an increase in bid.

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➤ Previous question:
Question 8:

Drew is selling maths textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

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Question 10:

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and a CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?

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