Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and a CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?


Google AdWords Search Advertising exam question 10:

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and a CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?

  • +20% for San Francisco, -40% for Houston
  • +40% for San Francisco, -20% for Houston
  • +40% for San Francisco, -40% for Houston
  • +20% for San Francisco, -20% for Houston

How much is your time worth to you?

Do you want to get quicker through the Google AdWords Search Advertising exam with all answers?

Our questions with answers and solutions + Link to Google help in in 1 PDF file 🙂

Set up with loosing time and nerves?

Order now, pay, get the PDF instant per Mail:

PDF Google AdWords Search Advertising


➤ Previous question:
Question 9:

High quality ratings for an ad can: …

➤ List of questions:
Exam questions

List of questions Google AdWords Search Advertising