Why is it a best practice to set a bid for the 'everything else in all products' product group?


Google AdWords Shopping exam question 4:

Why is it a best practice to set a bid for the „everything else in all products“ product group?

  • To make it easier to target a location for certain products
  • To control the websites on which your Shopping ads appear
  • To include items not part of other product groups in your campaign
  • To be able to have one product group for mobile devices

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If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

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Shopping ads can be targeted to: …

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