What should Kevin take into account when optimizing the title attribute for his new line of surfboards?


Google AdWords Shopping question 8:

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

  • Use special characters such as exclamation points or all caps
  • Include the board style name only
  • Include the location of his retail shop
  • Include relevant attributes in the title such as brand, size, and color

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