What should Kevin tage into account when optimising the title attribute for his new line of surfboards?


Google AdWords Shopping exam question 8:

What should Kevin tage into account when optimising the title attribute for his new line of surfboards?

  • Use special characters such as exclamation marks or all caps.
  • Include the board style name only.
  • Include the location of his retail shop.
  • Include relevant attributes in the title such as brand, size and colour.

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