Your client wants to increase the number of people visiting his website. When analysing the data for his Search campaign, which metric do you most want to improve?


Google Digital Sales exam question 1:

Your client wants to increase the number of people visiting his website. When analysing the data for his Search campaign, which metric do you most want to improve?

  • Conversion rate
  • Impressions
  • Clicks
  • Click-through rate (CTR)

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Question 2:

Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns?

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