Google Digital Sales exam question 2:
Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns?
- Online advertising is always less expensive than traditional media.
- Traditional media generate exposure, but online advertising campaigns can guarantee sales.
- Traditional media are not always measureable, but online campaigns are highly measurable and you can anayse your click data.
- Traditional media typically require a predetermined quaterly budget, but online advertising usually lets you set your budget once a month at a fixed amount.
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