You want to generate leads with your AdWords campaign by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?


Google Digital Sales exam question 7:

You want to generate leads with your AdWords campaign by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

  • You can’t calculate return on investment for campaigns that are focused on online leads.
  • The percentage of budget spent compared to how many forms were completed.
  • The number of clicks that your ad received divided by the number of times that it showed.
  • How much you’ve spent on the campaign compared to the value of leads generated.

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➤ Previous question:
Question 6:

You are nearing the end of a successful meeting with a client, when they tell you, ‚this all sounds really great, but I do not have the budget for Google Search right now.‘ What should you do next?

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Question 8:

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are £100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

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