Anne-Marie's business goal is to generate online sales of her handmade purses. Her AdWords costs are £100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?


Google Digital Sales exam question 8:

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are £100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • Number of clicks on her ads and costs to produce her purses.
  • Number of clicks on her ads and revenue that they generated.
  • How many times her ads have been viewed and clicked.
  • Costs to produce her pruses and revenue generated from her ads.

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You want to generate leads with your AdWords campaign by encouraging people to fill in an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

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You have a meeting with a new client. Why would it be a good idea to share anonymised data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

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