Question 5

Google Ads Display Advertising question 5

Viewable cost–per–thousand impressions (vCPM):

Viewable cost–per–thousand impressions (vCPM):

  • lets you pay only for impressions that become viewable
  • lets you bid based on Google Ads’ projected views of your ad
  • counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
  • applies to all ads that appear in Google Search and on the Display Network

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Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

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Which bidding type is only available for ads on the Display Network?

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