Google Ads Display Advertising question 5
Viewable cost–per–thousand impressions (vCPM):
- lets you pay only for impressions that become viewable
- lets you bid based on Google Ads’ projected views of your ad
- counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
- applies to all ads that appear in Google Search and on the Display Network
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