Question 10

Google Ads Display Advertising question 10

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

  • set expectations for customers who are in various stages of the buying cycle
  • improve the Quality Score of the ad on all Google properties
  • identify the traffic to your website that was generated by ads
  • increase overall impressions for the ad

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How does an extension work on a Display ad?

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