Questions

Google Ads Fundamentals ▷ exam questions 💡

Questions and answers about Google Ads Fundametals exam for Google Partner Certification in Google Ads.


Google Ads Fundamentals ➟ question 1
What happens when a campaign consistently meets its average daily budget?

Google Ads Fundamentals ➟ question 2
Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

Google Ads Fundamentals ➟ question 3
Which statistic indicates how often a click has led to a conversion?

Google Ads Fundamentals ➟ question 4
When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

Google Ads Fundamentals ➟ question 5
Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:

Google Ads Fundamentals ➟ question 6
When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Google Ads Fundamentals ➟ question 7
Negative keywords can help advertisers better target their ads by:

Google Ads Fundamentals ➟ question 8
All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Google Ads Fundamentals ➟ question 9
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

Google Ads Fundamentals ➟ question 10
You can use audience targeting to show your ads to:

Google Ads Fundamentals ➟ question 11
When someone clicks your ad, the actual amount you’re charged will be:

Google Ads Fundamentals ➟ question 12
Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Google Ads Fundamentals ➟ question 13
Each campaign in your Google Ads account should have a single:

Google Ads Fundamentals ➟ question 14
Why should you link your client’s Google Ads account to Search Console?

Google Ads Fundamentals ➟ question 15
Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

Google Ads Fundamentals ➟ question 16
Your ad can show to a potential customers when your targeted language matches:

Google Ads Fundamentals ➟ question 17
What’s one benefit of creating multiple ad groups?

Google Ads Fundamentals ➟ question 18
When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

Google Ads Fundamentals ➟ question 19
Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

Google Ads Fundamentals ➟ question 20
Let‘s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

Google Ads Fundamentals ➟ question 21
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Google Ads Fundamentals ➟ question 22
By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Google Ads Fundamentals ➟ question 23
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Google Ads Fundamentals ➟ question 24
What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

Google Ads Fundamentals ➟ question 25
Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Google Ads Fundamentals ➟ question 26
How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

Google Ads Fundamentals ➟ question 27
When building a keyword list for a Display Network campaign, you should do which of the following:

Google Ads Fundamentals ➟ question 28
An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Google Ads Fundamentals ➟ question 29
Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Google Ads Fundamentals ➟ question 30
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

Google Ads Fundamentals ➟ question 31
Which campaign type would an advertiser use to target users searching on Google.com?

Google Ads Fundamentals ➟ question 32
Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

Google Ads Fundamentals ➟ question 33
Which is a benefit of advertising online with Google Ads?

Google Ads Fundamentals ➟ question 34
Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Google Ads Fundamentals ➟ question 35
Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Google Ads Fundamentals ➟ question 36
What happens as a result of a search campaign consistently meeting its daily budget?

Google Ads Fundamentals ➟ question 37
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Google Ads Fundamentals ➟ question 38
You would choose to advertise on the Search Network if you wanted to:

Google Ads Fundamentals ➟ question 39
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

Google Ads Fundamentals ➟ question 40
Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

Google Ads Fundamentals ➟ question 41
Which client would you advise to advertise on the Search Network?

Google Ads Fundamentals ➟ question 42 + solution
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

Google Ads Fundamentals ➟ question 43
On the Display Network, your ad is eligible to show on a webpage if your:

Google Ads Fundamentals ➟ question 44
Which ad extension would you use for an advertiser who has a chain of local restaurants?

Google Ads Fundamentals ➟ question 45
If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

Google Ads Fundamentals ➟ question 46
An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

Google Ads Fundamentals ➟ question 47
A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

Google Ads Fundamentals ➟ question 48
An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

Google Ads Fundamentals ➟ question 49
Your client wants to improve her ad position. What would you recommend?

Google Ads Fundamentals ➟ question 50
You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

Google Ads Fundamentals ➟ question 51
Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

Google Ads Fundamentals ➟ question 52
What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

Google Ads Fundamentals ➟ question 53
Which client would you advise to use radius targeting?

Google Ads Fundamentals ➟ question 54
What report can help you identify opportunities to improve your keywords and ads?

Google Ads Fundamentals ➟ question 55
Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

Google Ads Fundamentals ➟ question 56
Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

Google Ads Fundamentals ➟ question 57
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

Google Ads Fundamentals ➟ question 58
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Google Ads Fundamentals ➟ question 59
How much are you charged for a click on your Google Ads ad?

Google Ads Fundamentals ➟ question 60
How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations?

Google Ads Fundamentals ➟ question 61
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

Google Ads Fundamentals ➟ question 62
You would choose to advertise on the Display Network if you wanted to:

Google Ads Fundamentals ➟ question 63
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Google Ads Fundamentals ➟ question 64
Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

Google Ads Fundamentals ➟ question 65
Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

Google Ads Fundamentals ➟ question 66
How can you see if people are searching for your client’s services during the early morning and evening hours?

Google Ads Fundamentals ➟ question 67
Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

Google Ads Fundamentals ➟ question 68
Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

Google Ads Fundamentals ➟ question 69
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Google Ads Fundamentals ➟ question 70
Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

Google Ads Fundamentals ➟ question 71
An advertiser should group their campaigns by:

Google Ads Fundamentals ➟ question 72
You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

Google Ads Fundamentals ➟ question 73
You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

Google Ads Fundamentals ➟ question 74
Maria noticed last month that her ad often showed up beside a competitor‘s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Google Ads Fundamentals ➟ question 75
Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Google Ads Fundamentals ➟ question 76
Your ad can show on the Search Network when someone searches for terms that are similar to your:

Google Ads Fundamentals ➟ question 77
A standard Google Ads text ad is made up of:

Google Ads Fundamentals ➟ question 78
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Google Ads Fundamentals ➟ question 79
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Google Ads Fundamentals ➟ question 80
If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

Google Ads Fundamentals ➟ question 81
Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Google Ads Fundamentals ➟ question 82
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

Google Ads Fundamentals ➟ question 83
When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Google Ads Fundamentals ➟ question 84
Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Google Ads Fundamentals ➟ question 85
What’s a benefit of having multiple ads in an ad group?

Google Ads Fundamentals ➟ question 86
When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Google Ads Fundamentals ➟ question 87
Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Google Ads Fundamentals ➟ question 88
Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

Google Ads Fundamentals ➟ question 89
Higher Quality Scores typically result in:

Google Ads Fundamentals ➟ question 90
Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Google Ads Fundamentals ➟ question 91
Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Google Ads Fundamentals ➟ question 92
What’s one of the main benefits of using ad extensions?

Google Ads Fundamentals ➟ question 93
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

Google Ads Fundamentals ➟ question 94
In order to appeal to customers on mobile devices, it’s important to:

Google Ads Fundamentals ➟ question 95
How are manual extensions different from automatic extensions?

Google Ads Fundamentals ➟ question 96
What is the Google Network?

Google Ads Fundamentals ➟ question 97
One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

Google Ads Fundamentals ➟ question 98
You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Google Ads Fundamentals ➟ question 99
Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

Google Ads Fundamentals ➟ question 100
Which of the following items is not a component of Quality Score?

Google Ads Fundamentals ➟ question 101
Why might you use the “Search Network campaigns with Display opt-in” campaign type?

Google Ads Fundamentals ➟ question 102
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

Google Ads Fundamentals ➟ question 103
Why would an advertiser use sitelinks?

Google Ads Fundamentals ➟ question 104
In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).

Google Ads Fundamentals ➟ question 105
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Google Ads Fundamentals ➟ question 106
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Google Ads Fundamentals ➟ question 107
Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Google Ads Fundamentals ➟ question 108
What does a high Quality Score indicate?

Google Ads Fundamentals ➟ question 109
What bidding strategy should you use to maximize the number of visitors to your website?

Google Ads Fundamentals ➟ question 110
A conversion is:

Google Ads Fundamentals ➟ question 111
An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

Google Ads Fundamentals ➟ question 112
How are negative keywords different from other keywords?

Google Ads Fundamentals ➟ question 113
How are rich media ads different from other ad formats?

Google Ads Fundamentals ➟ question 114
Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

Google Ads Fundamentals ➟ question 115
An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Google Ads Fundamentals ➟ question 116
Which targeting option can help you reach people who’ve previously visited your website?

Google Ads Fundamentals ➟ question 117
Which delivery type shows your ads at an even pace throughout the day?

Google Ads Fundamentals ➟ question 118
Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Google Ads Fundamentals ➟ question 119
Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

Google Ads Fundamentals ➟ question 120
Which is a benefit of advertising online?

Google Ads Fundamentals ➟ question 121
When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Google Ads Fundamentals ➟ question 122
Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Google Ads Fundamentals ➟ question 123
Which of these metrics is especially important to clients who are running a branding campaign?

Google Ads Fundamentals ➟ question 124
You would advise a client who is launching a new product line to advertise on the Google Display Network because it can:

Google Ads Fundamentals ➟ question 125
You can use Keyword Planner to identify:

Google Ads Fundamentals ➟ question 126
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

Google Ads Fundamentals ➟ question 127
Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?