Question 3

Google Ads Fundamentals question 3

Which statistic indicates how often a click has led to a conversion?

Which statistic indicates how often a click has led to a conversion?

  • Cost-per-thousand impressions (CPM)
  • Conversion rate
  • Cost-per-conversion
  • Clickthrough rate (CTR)

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Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

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When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

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