Question 5

Google Ads Fundamentals question 5

Clyde wants to raise the profile of his dance school. A 'Display Network' campaign can help him:

Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:

  • pick the most popular keywords for his campaign
  • show ads on dance websites and YouTube videos
  • show ads when someone searches for dance classes
  • match his ad text to what people are searching

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When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

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Question 6:

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

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