Google Ads Fundamentals question 9
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
- Specific terms about the benefits of running
- Generic terms about different types of women’s shoes
- Specific terms about the shoe brand and model your client is selling
- Generic terms about running and running shoes
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➤ Previous question
All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?