Question 11

Google Ads Fundamentals question 11

When someone clicks your ad, the actual amount you're charged will be:

When someone clicks your ad, the actual amount you’re charged will be:

  • The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit
  • The minimum needed to hold your ad position, but never more than 120% of your maximum cost-per-click (max. CPC) bid
  • The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  • The minimum needed to hold your ad position, but never less than 50% of your maximum cost-per-click (max. CPC) bid

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You can use audience targeting to show your ads to:

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Question 12:

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

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