Question 112

Google Ads Fundamentals question 112

How are negative keywords different from other keywords?

How are negative keywords different from other keywords?

  • They make your ad appear for search terms that you don’t want.
  • They can increase your costs.
  • They prevent your ad from showing for search terms that you don’t want.
  • They can only be used for ads on the Display Network.

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An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

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How are rich media ads different from other ad formats?

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