Question 122

Google Ads Fundamentals question 122

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

  • Placement targeting
  • Cost-per-thousand-impressions (CPM) bidding
  • Reach and frequency data
  • Call extensions

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Question 121:

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

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Question 123:

Which of these metrics is especially important to clients who are running a branding campaign?

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