Question 123

Google Ads Fundamentals question 123

Which of these metrics is especially important to clients who are running a branding campaign?

Which of these metrics is especially important to clients who are running a branding campaign?

  • Clickthrough rate (CTR)
  • Impressions
  • Phone call extensions
  • Average cost-per-click (avg. CPC)

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Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

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You would advise a client who is launching a new product line to advertise on the Google Display Network because it can:

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