Question 127

Google Ads Fundamentals question 127

Paige's Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

  • Use general keywords to reach a specific audience.
  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
  • Bundle similar keywords together in one ad group based on common themes.
  • Use negative keywords for terms that are related to pets and animals.

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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

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