Question 14

Google Ads Fundamentals question 14

Why should you link your client’s Google Ads account to Search Console?

Why should you link your client’s Google Ads account to Search Console?

  • See how your ads performed when triggered by actual searches
  • See which campaigns have the biggest changes in clicks, costs, and conversions
  • See how often your ads rank higher in search results than those of other advertisers participating in the same auction
  • See if people reach your client’s website via ads or organic search results

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Each campaign in your Google Ads account should have a single:

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Question 15:

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

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Google Ads Fundamentals exam questions