Question 18

Google Ads Fundamentals question 18

When people search for your client's watch repair business, they use very specific terms like 'vintage watch repairs'. To show your ads for these searches, you'll want to use:

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

  • Broad match keywords
  • Exact match keywords
  • Negative match keywords
  • Phrase match keywords

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What’s one benefit of creating multiple ad groups?

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Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

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