Question 27

Google Ads Fundamentals question 27

When building a keyword list for a Display Network campaign, you should do which of the following:

When building a keyword list for a Display Network campaign, you should do which of the following:

  • only include exact match keywords
  • use agressive targeting to identify new keywords
  • only use Keyword Planner to identify new keywords
  • include keywords that are related to the websites your customers visit

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How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

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An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

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