Question 28

Google Ads Fundamentals question 28

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

  • The bids of the next closest advertiser
  • The average profit per conversion
  • The Quality Score of the keyword
  • The profit derived from a paid click

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When building a keyword list for a Display Network campaign, you should do which of the following:

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Question 29:

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

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