Question 50

Google Ads Fundamentals question 50

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

  • creating ads that link to a generic landing page
  • creating ads that include terms or phrases people are searching for
  • creating high-quality ads and landing pages
  • All of the listed answers

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Your client wants to improve her ad position. What would you recommend?

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Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

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