Question 51

Google Ads Fundamentals question 51

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

  • your historical conversion rate
  • the expected impact of extensions and other ad formats
  • the search ranking of your website
  • the daily budget you’ve set

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Question 50:

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

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Question 52:

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

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