Question 83

Google Ads Fundamentals question 83

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  • Include call-to-actions, such as “Find the nearest location”
  • Use the same headline and description as other advertisers
  • Information about Italian food in the description
  • An exclamation point in the display URL

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Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

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