Question 88

Google Ads Fundamentals question 88

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

  • Set a mobile bid adjustment to decrease bids for searches on computers and tablets
  • Set a mobile bid adjustment to increase bids for searches on mobile devices
  • Use target search page location to help get your client’s ads to the top of mobile search page results
  • Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices

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Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

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Higher Quality Scores typically result in:

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