Question 97

Google Ads Fundamentals question 97

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

  • To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
  • Due to changes in traffic, your total daily cost might be up to 2 times your average daily budget. However, with all Google Ads campaigns you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4)
  • Google Ads automatically increases the maximum cost–per–click (CPC) bid to show an ad higher in Google search results
  • Due to changes in traffic, Google Ads allows up to 20% more impressions in a day than the budget specifies

How much is your time worth to you?

You want to get quicker through the Google Ads Fundamentals Certification with all answers?

Our questions with answers and solutions ✚ Link to Google Ads help in 1 PDF manual

Fed up with loosing time and nerves?

Order now, pay, get the PDF manual instant per Mail:

PDF Google Ads Fundamentals


➤ Previous question
Question 96:

What is the Google Network?

➤ Next question
Question 98:

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

➤ List of questions
Google Ads Fundamentals questions:

Google Ads Fundamentals exam questions