Question 98

Google Ads Fundamentals question 98

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

  • The percentage of budget spent compared to how many forms were completed
  • How much you’ve spent on the campaign compared to the value of leads generated
  • The number of clicks your ad received divided by the number of times it showed
  • You can’t calculate return on investment for campaigns that are focused on online leads

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Question 97:

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?

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Question 99:

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

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