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Google Ads Mobile Advertising β–· exam questions πŸ’‘

Questions and answers about Google Ads Mobile Advertising exam for Google Partner Certification in Google Ads.

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Google Ads Mobile Advertising ➟ Question 1
Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

Google Ads Mobile Advertising ➟ Question 2
An app advertiser would want to use a third-party tracking company to: …

Google Ads Mobile Advertising ➟ Question 3
Which is a good app design practice?

Google Ads Mobile Advertising ➟ Question 4
Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

Google Ads Mobile Advertising ➟ Question 5
A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

Google Ads Mobile Advertising ➟ Question 6
Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Google Ads Mobile Advertising ➟ Question 7
Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

Google Ads Mobile Advertising ➟ Question 8
What two things can you track with AdWords out of the box without making any code changes to your app?

Google Ads Mobile Advertising ➟ Question 9
Which of the following is true about apps?

Google Ads Mobile Advertising ➟ Question 10
What does a call extension let users do that call-only ads do not?

Google Ads Mobile Advertising ➟ Question 11
You can use a mobile specific display URL to: …

Google Ads Mobile Advertising ➟ Question 12
Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

Google Ads Mobile Advertising ➟ Question 13
App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

Google Ads Mobile Advertising ➟ Question 14
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solutions when speed and ease of implementation is a priority.

Google Ads Mobile Advertising ➟ Question 15
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Google Ads Mobile Advertising ➟ Question 16
Which extensions can help drive installs of your mobile app?

Google Ads Mobile Advertising ➟ Question 17
Why do mobile advertisers care about driving physical store traffic?

Google Ads Mobile Advertising ➟ Question 18
App remarketing allows you to target people who: …

Google Ads Mobile Advertising ➟ Question 19
Showrooming refers to: …

Google Ads Mobile Advertising ➟ Question 20
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location and proximity of the customer.

Google Ads Mobile Advertising ➟ Question 21
An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

Google Ads Mobile Advertising ➟ Question 22
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language and operating system, automatically optimizes bids across: …

Google Ads Mobile Advertising ➟ Question 23
What is a simple way to target ads to mobile users when they’re near your physical store locations?

Google Ads Mobile Advertising ➟ Question 24
To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: …

Google Ads Mobile Advertising ➟ Question 25
To re-engage users with an app, use the following strategies: …

Google Ads Mobile Advertising ➟ Question 26
To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use: …

Google Ads Mobile Advertising ➟ Question 27
Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

Google Ads Mobile Advertising ➟ Question 28
Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

Google Ads Mobile Advertising ➟ Question 29
When you use an automated bid strategy, it will automatically optimize your bids based on: …

Google Ads Mobile Advertising ➟ Question 30
Select the one way NOT to track app conversions.

Google Ads Mobile Advertising ➟ Question 31
To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

Google Ads Mobile Advertising ➟ Question 32
When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would _____ your mobile bid.

Google Ads Mobile Advertising ➟ Question 33
How can you re-engage users who have abandoned your app after their first use?

Google Ads Mobile Advertising ➟ Question 34
Why do advertisers care about driving calls to their business.

Google Ads Mobile Advertising ➟ Question 35
Where can universal app campaigns run?

Google Ads Mobile Advertising ➟ Question 36
Which is a benefit of using server-to-server app conversion tracking over an SDK?

Google Ads Mobile Advertising ➟ Question 37
How do upgraded URLs help advertisers with third-party conversion tracking?

Google Ads Mobile Advertising ➟ Question 38
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Google Ads Mobile Advertising ➟ Question 39
Call Conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

Google Ads Mobile Advertising ➟ Question 40
Many successful mobile sites have large touch targets for clicking that take into account _____.

Google Ads Mobile Advertising ➟ Question 41
These are all key to good mobile site design except?

Google Ads Mobile Advertising ➟ Question 42
A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

Google Ads Mobile Advertising ➟ Question 43
iOS app conversion tracking cannot be set up using: …

Google Ads Mobile Advertising ➟ Question 44
To connect Firebase to AdWords, which of these is required?

Google Ads Mobile Advertising ➟ Question 45
_______ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app or called your business.

Google Ads Mobile Advertising ➟ Question 46
Which of the following is true about mobile optimized websites?

Google Ads Mobile Advertising ➟ Question 47
Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amout?

Google Ads Mobile Advertising ➟ Question 48
AdMob is ____.

Google Ads Mobile Advertising ➟ Question 49
_____ are a type of ad format that show extra information about your business.

Google Ads Mobile Advertising ➟ Question 50
Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Google Ads Mobile Advertising ➟ Question 51
To understand the full value of mobile, you must take into account: …

Google Ads Mobile Advertising ➟ Question 52
AdWords Smart Bidding uses machine learning and your account data to help you do what?

Google Ads Mobile Advertising ➟ Question 53
Deep-linking allows: …

Google Ads Mobile Advertising ➟ Question 54
How does AdWords data-driven attribution give credit for conversions?

Google Ads Mobile Advertising ➟ Question 55
Which of the following is a way for an advertiser to monetize their app?

Google Ads Mobile Advertising ➟ Question 56
If you value mobile traffic over desktop, which bid adjustment should you set?

Google Ads Mobile Advertising ➟ Question 57
A _____ specifies a location in an app that corresponds to the content you’d like to show.

Google Ads Mobile Advertising ➟ Question 58
Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls an ad or a website?

Google Ads Mobile Advertising ➟ Question 59
An advertiser with stores throughout the country could use location extension targeting to: …

Google Ads Mobile Advertising ➟ Question 60
Viewable impressions allow you to: …

Google Ads Mobile Advertising ➟ Question 61
Which of the following is not a type of mobile ad extension?

Google Ads Mobile Advertising ➟ Question 62
Showing your ads on top of the mobile page in search results is beneficial because: …

Google Ads Mobile Advertising ➟ Question 63
Automated bidding is ideal for advertisers who: …

Google Ads Mobile Advertising ➟ Question 64
All of these were recommended to help build a faster site except?

Google Ads Mobile Advertising ➟ Question 65
The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: …

Google Ads Mobile Advertising ➟ Question 66
Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Google Ads Mobile Advertising ➟ Question 67
Sitelink extensions: …

Google Ads Mobile Advertising ➟ Question 68
What is a lightbox ad?

Google Ads Mobile Advertising ➟ Question 69
Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

Google Ads Mobile Advertising ➟ Question 70
An advertiser would not use AdWordsβ€˜ mobile offering to: …