Question 15

What is a reason many advertisers end up undervaluing mobile's contribution to conversions?

Google AdWords Mobile Advertising question 15:

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

  • Many in traditional retail are not mobile users.
  • No one has figured a way to “see” mobile’s contribution yet.
  • They don’t use AdWords.
  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

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The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solutions when speed and ease of implementation is a priority.

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Which extensions can help drive installs of your mobile app?

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Google Ads Mobile Advertising exam

Google Ads Mobile Advertising exam questions