Google AdWords Mobile Advertising question 25:
To re-engage users with an app, use the following strategies:
- Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
- Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
- Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
- Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
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