Google AdWords Mobile Advertising question 36:
Which is a benefit of using server-to-server app conversion tracking over an SDK?
- Server-to-server connections are easier to set up than code-less conversion tracking
- Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
- If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
- Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size
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