Google AdWords Mobile Advertising question 37:
How do upgraded URLs help advertisers with third-party conversion tracking?
- Allow advertisers to direct users to the app store to download their app
- Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
- Show deep link URLs only to people who already have the app
- Show app install ads only to people who haven’t downloaded the app yet
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Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?