Question 37

How do upgraded URLs help advertisers with third-party conversion tracking?


Google AdWords Mobile Advertising question 37:

How do upgraded URLs help advertisers with third-party conversion tracking?

  • Allow advertisers to direct users to the app store to download their app
  • Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
  • Show deep link URLs only to people who already have the app
  • Show app install ads only to people who haven’t downloaded the app yet

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Which is a benefit of using server-to-server app conversion tracking over an SDK?

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Question 38:

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

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Google Ads Mobile Advertising exam

Google Ads Mobile Advertising exam questions