Google AdWords Mobile Advertising question 54:
How does AdWords data-driven attribution give credit for conversions?
- It gives more credit to clicks that happened closer to the conversion.
- It uses the linear model to credit conversions equally across all clicks on the path.
- It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
- It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
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