Google AdWords Mobile Advertising question 67:
- decrease clickthrough rates (CTR) as users are sent to specific pages of your site
- show your business address, phone number and a map marker with your ad text
- allow targeted remarketing list users to land directly on specific pages of your site
- allow advertisers to give users the option to land directly on specific pages of your site
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Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.