Google Ads Search Advertising ▷ exam questions 💡

Questions and answers about Google Ads Search Advertising Assessment for Google Partner Certification in Google Ads exams.

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Google Ads Search Advertising ➟ question 1
An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

Google Ads Search Advertising ➟ question 2
Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?

Google Ads Search Advertising ➟ question 3
Dynamic search ads would be most helpful for:

Google Ads Search Advertising ➟ question 4
You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

Google Ads Search Advertising ➟ question 5
Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Google Ads Search Advertising ➟ question 6
Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

Google Ads Search Advertising ➟ question 7
The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

Google Ads Search Advertising ➟ question 8
Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Google Ads Search Advertising ➟ question 9
High quality ratings for an ad can:

Google Ads Search Advertising ➟ question 10
Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and a CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

Google Ads Search Advertising ➟ question 11
AdWords Editor lets users do all of these things except:

Google Ads Search Advertising ➟ question 12
A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

Google Ads Search Advertising ➟ question 13
You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

Google Ads Search Advertising ➟ question 14
Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

Google Ads Search Advertising ➟ question 15
According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

Google Ads Search Advertising ➟ question 16
A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

Google Ads Search Advertising ➟ question 17
Why would the data for a Search Network campaign show conversions but no view-through conversions?

Google Ads Search Advertising ➟ question 18
Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Google Ads Search Advertising ➟ question 19
One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

Google Ads Search Advertising ➟ question 20
Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

Google Ads Search Advertising ➟ question 21
True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

Google Ads Search Advertising ➟ question 22
Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Google Ads Search Advertising ➟ question 23
Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

Google Ads Search Advertising ➟ question 24
Which is a best practice for writing an effective text ad?

Google Ads Search Advertising ➟ question 25
Which statement about ad extensions isn’t true?

Google Ads Search Advertising ➟ question 26
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

Google Ads Search Advertising ➟ question 27
After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

Google Ads Search Advertising ➟ question 28
To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

Google Ads Search Advertising ➟ question 29
With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

Google Ads Search Advertising ➟ question 30
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

Google Ads Search Advertising ➟ question 31
Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

Google Ads Search Advertising ➟ question 32
Which option can you use to capture potential business later in the day, even on a limited budget?

Google Ads Search Advertising ➟ question 33
You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

Google Ads Search Advertising ➟ question 34
Keyword Planner can do all of these things except:

Google Ads Search Advertising ➟ question 35
Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

Google Ads Search Advertising ➟ question 36
An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

Google Ads Search Advertising ➟ question 37
According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

Google Ads Search Advertising ➟ question 38
An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

Google Ads Search Advertising ➟ question 39
To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

Google Ads Search Advertising ➟ question 40
Each of these are benefits you’d expect from Shopping ads except:

Google Ads Search Advertising ➟ question 41
An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

Google Ads Search Advertising ➟ question 42 + solution
In order to differentiate ads from those of competitors, advertisers should:

Google Ads Search Advertising ➟ question 43
You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

Google Ads Search Advertising ➟ question 44
The strategic use of different marketing channels affects:

Google Ads Search Advertising ➟ question 45
Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

Google Ads Search Advertising ➟ question 46
True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

Google Ads Search Advertising ➟ question 47
Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

Google Ads Search Advertising ➟ question 48
You can add a “+” modifier in front of the words in a broad match keyword to:

Google Ads Search Advertising ➟ question 49
Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

Google Ads Search Advertising ➟ question 50
Which is a best practice for optimizing a landing page for Google Ads?

Google Ads Search Advertising ➟ question 51
You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

Google Ads Search Advertising ➟ question 52
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

Google Ads Search Advertising ➟ question 53
If you want to target ads to only people who speak Spanish, you can:

Google Ads Search Advertising ➟ question 54
You’re using target search page location bidding. You know it’s working because you see your ad:

Google Ads Search Advertising ➟ question 55
Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

Google Ads Search Advertising ➟ question 56
Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?

Google Ads Search Advertising ➟ question 57
You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

Google Ads Search Advertising ➟ question 58
An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

Google Ads Search Advertising ➟ question 59
A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

Google Ads Search Advertising ➟ question 60
The format of a Shopping ad is different from that of a standard text ad in that it includes:

Google Ads Search Advertising ➟ question 61
You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

Google Ads Search Advertising ➟ question 62
You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

Google Ads Search Advertising ➟ question 63
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

Google Ads Search Advertising ➟ question 64
You might analyze exact match impression share data to get an idea of:

Google Ads Search Advertising ➟ question 65
An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

Google Ads Search Advertising ➟ question 66
The majority of consumers want ads customized to their:

Google Ads Search Advertising ➟ question 67
Which statement is true?

Google Ads Search Advertising ➟ question 68
According to Google data, after seeing an ad on their smartphone, more than half of people:

Google Ads Search Advertising ➟ question 69
A successful Google Ads text ad:

Google Ads Search Advertising ➟ question 70
Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

Google Ads Search Advertising ➟ question 71
The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

Google Ads Search Advertising ➟ question 72
If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

Google Ads Search Advertising ➟ question 73
Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

Google Ads Search Advertising ➟ question 74
What can you learn from attribution reports?

Google Ads Search Advertising ➟ question 75
You can use target cost-per-acquisition (CPA) bidding to help:

Google Ads Search Advertising ➟ question 76
If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

Google Ads Search Advertising ➟ question 77
Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

Google Ads Search Advertising ➟ question 78
Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Google Ads Search Advertising ➟ question 79
Your client sells gardening supplies online. You suggest she use sitelinks because they can:

Google Ads Search Advertising ➟ question 80
Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

Google Ads Search Advertising ➟ question 81
You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

Google Ads Search Advertising ➟ question 82
If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

Google Ads Search Advertising ➟ question 83
Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

Google Ads Search Advertising ➟ question 84
You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

Google Ads Search Advertising ➟ question 85
Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Google Ads Search Advertising ➟ question 86
True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

Google Ads Search Advertising ➟ question 87
According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

Google Ads Search Advertising ➟ question 88
You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

Google Ads Search Advertising ➟ question 89
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Google Ads Search Advertising ➟ question 90
How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

Google Ads Search Advertising ➟ question 91
You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

Google Ads Search Advertising ➟ question 92
How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

Google Ads Search Advertising ➟ question 93
The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

Google Ads Search Advertising ➟ question 94
You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

Google Ads Search Advertising ➟ question 95
You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

Google Ads Search Advertising ➟ question 96
You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

Google Ads Search Advertising ➟ question 97
Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Google Ads Search Advertising ➟ question 98
An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

Google Ads Search Advertising ➟ question 99
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

Google Ads Search Advertising ➟ question 100
To optimize a client’s campaign to get the most out of her mobile advertising, you can:

Google Ads Search Advertising ➟ question 101
If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

Google Ads Search Advertising ➟ question 102
Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

Google Ads Search Advertising ➟ question 103
Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

Google Ads Search Advertising ➟ question 104
Which of these statements is true?

Google Ads Search Advertising ➟ question 105
How would you determine the clickthrough rate (CTR) for a client’s search ads?

Google Ads Search Advertising ➟ question 106
An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?

Google Ads Search Advertising ➟ question 107
You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

Google Ads Search Advertising ➟ question 108
Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses”. Which might you add as negative keywords to prevent your ads from showing on such searches?

Google Ads Search Advertising ➟ question 109
You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Google Ads Search Advertising ➟ question 110
Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

Google Ads Search Advertising ➟ question 111
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?