Question 1

Google Ads Search Advertising question 1

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  • People located in Switzerland are searching using France-related words, like “hotels in Paris”
  • Swiss people are searching on Google for information about Switzerland
  • French people visiting Switzerland are searching on Google for information about Switzerland
  • People located in France are using Swiss-related words like “hotels in Switzerland”

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Question 2:

Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?

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