Question 4

Google Ads Search Advertising question 4

You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as 'boat snorkeling tour' and 'beachside snorkeling tour.' You can use this information to:

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

  • increase the bids for the keywords that include the terms “boat”, “snorkeling”, and “beachside”
  • create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
  • lower the budget for all of her campaigns that contain these queries as keywords
  • increase the budget for all of her campaigns that contain these queries as keywords

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Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

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