Question 9

Google Ads Search Advertising question 9

High quality ratings for an ad can:

High quality ratings for an ad can:

  • improve its position
  • increase its average cost-per-click (avg. CPC) bid
  • increase how often people click on it
  • be achieved with an increase in bid

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Question 8:

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

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Question 10:

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and a CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

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